History

BRAND

History

2020

ISO 22716 certification

2019

Participated in Nail Expo Korea (SETEC)
Participated in Russia Intercharm Beauty Expo
Participated in Japan KCON Concert
Participated in Intercharm Beauty Expo (COEX)
Participated in K-Beauty Expo (KINTEX)
Participated in Seoul Nail Expo (SETEC)
Launched Eye-lifting lace on home shopping (Public)
OEM exported Art Guide Sticker to Spain (SIBERIA)
Received Minister prize for Venture Award
Received SME of the Year Award

2018

Participated in Nail Expo Korea (SETEC)
Exported Children’s Nail Sticker to Japan (Studio Aris)
Participated in Daegu International Beauty Expo (EXCO)
Lauched PASSET Gel Nail Sticker on home shopping
(NS Homeshopping)
Participated in Busan Nail Expo (BEXCO)
Participated in Intercharm Beauty Expo (COEX)
Participated in K-Beauty Expo (KINTEX)
Participated in Seoul Nail Expo (SETEC)
Participated in Hong Kong Cosmoprof (HONG KONG)
Received Excellent Exporter Award (Daegu City)

2017

Participated in China Gwangzhou CANTON Beauty Expo
Launched semi-permanent pigment WEVPALET (received self-certification number)
Opened a store in “Cosmepia” nail zone of Daegu Department Store
Participated in Daegu Beauty Expo
Exported NAIL GUARD, Watercolor Tattoo to Japan (OFFICE FUMI)
Launched WEVPALET Cosmetics
Selected as Daegu Techno Park Promising Exporting SME
Participated in Seoul Nail Expo (SINAIL)
Participated in Hong Kong COSMOPROF
Participated in Seoul Intercharm Beauty Expo
Applied for design patent on PASSET Triangle Brush (30-2017-0014213)
Certified for Technological Innovation Company INNO-BIZ

2016

Participated in Japan PBㆍOEM Expo
Participated in China Gwangzhou CANTON Beauty Expo
Participated in Japan Beauty World
Participated in China Harbin Beauty Expo
Participated in Seoul KONAIL Expo
Participated in Daegu Beauty Expo
Applied for design patent on Gel Nail Brush
Pattern(30-2016-0003780),Marble(30-2016-0003778)
Gradation Brush(30-2016-0003777)
Received patent for portable lamp
Applied for US Trademark for Eplo
Registered design (Professional lamp)
Registered for Japan Trademark for PASSET Logo
(Reg. No. 2016-042193)
Registered for China Trademark for PASSET Logo
(Reg. No. to be notified)
Registered design (Portable lamp)
Selected for export capacity reinforcing business (Small and Medium Business Administration)
Selected for Daegu Global Online Market Support Project
(Daegu City Hall)
Exported Gel Brush to Japan (MAS DESIGN)
Exported NAIL GUARD to Japan (OFFICE FUMI)
Participated in Ilsan K-Beauty Expo
Selected and rewarded as TOP 10 Beauty Company by global beauty reporters

2015

Selected as 2015 Intellectual Property Star Company
Participated in China Gwangzhou CANTON Beauty Expo
Participated in China YiWu Exported Product Expo
Launched Nail Salon Brand “PASSET”
Launced Barbie One-Step Peel Off Gel (Homeshopping)
Launched a retail brand “IFLO”
Opened online Lalalee’s mall : www.lalalees.co.kr
Opened mobile PASSET website www.passetnail.com

2014

Participated in Japan PBㆍOEM Expo
Participated in US LA K-con Concert
Participated in Japan GIFT SHOW Expo
Launched introverted toenail correction device “Iron Therapy”
Received Venture Company Certificate for Lalalee’s Inc.
Launched Peel Off Gel for the first time in Korea

2013

Launched Lalalee’s Art Room Set (Homeshopping)
Launched Lalalee’s Gel Nail Set
(Korea’s first One Step Gel Launch on homeshopping)
Launched US Barbie in Korea
(Barbie license contract – Korea exclusive distributor)

2012

Launched Nail Patch
Launched Nail Sticker
Launched Layers Sun Spray (Homeshopping)

2011

Launched a retail brand Pink Nail
Launched a nail brand Rose French
Launched Korea’s first 4-step color-changing secret color
Produced 2AM-OEM colors
Launched 3 Hands Blossom series

2010

Launched Korea’s first Crack Nail polish (launched Crack Nail)
- Applied for Trademark on “Crack”

2009

Exported Lalarus to Hong Kong and China
Launched Cutie Nail Sticker

2008

Established Lalalee’s Inc
Launched and distributed a nail brand Lalalee’s.
Launched a retail brand Lalarus
Became official supplier to CJ Olive Young,
GS Watsons, Somang Cosmetics
(No.1 product in CJ Olive Young Nail Color sector)

*Retail
Supplying to 55 branches of CJ Olive Young
Supplying to 25 branches of GS Watsons
Supplying to 70 branches of Somang Cosmetics

*Nail Salon
Made contracts with 35 Korean nail-specific distributing companies
Supplying to 5,000 nail shops
Running 3 nail shops directly